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It started with a simple idea:

Period Products in Every Stall.

Our Mission: Make Advancing Women in the Workplace

Our Story

UNICORN'S FOUNDERS
Denielle Finkelstein
Thyme Sullivan

In 2018, cousins Thyme Sullivan and Denielle Finkelstein left their executive careers to build an organic period care company—for their daughters and for all women. Along the way, they uncovered a simple truth:

wherever there is toilet paper,
there should be period products.

As Seen In

BosMag
Time
HuffingtonPost
Forbes
TOP Logo

TOP the organic project is born and became available direct to consumer and in 2,000+ retail doors. We sold our organic period products in all the traditional channels and donated with every purchase. With the best of intentions we realized

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we were never going to have the impact we wanted if we didn't focus on access.

Lindsay Domaas & Ellen Cynar
Ellen Cynar & Lindsay Domaas join the journey
EC & LD

2018-2021

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2022

Unicorn Hoof

Our Pivot Year.

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We listened to repeated frustrations with legacy solutions. We pivoted from retail, rebranded, and built UNICORN from the ground up—designed for scale, and built around what customers actually need.

This is the most important part of our story.

From the very first UNICORN dispenser we installed, we experienced overwhelming gratitude from women everywhere because period products were finally placed where she needed them, right next to toilet paper.

We instantly knew UNICORN was more than a brand,

it is a movement.

2023

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